Copywriting

Any wording, from the headline to the descriptive captions below photographs, thaat appears in an advertisement is called copy. On the surface copywriting is the art of creating those words in a way that makes them roll off the tongue nicely, conveys the appropriate information accurately and communicates the company's advertising message effectively. Good copywriting can enhance the effectiveness of an advert greatly, by making it more exciting and memorable to the reader, as well as ensuring that the more important messages are not lost amongst less relevant banter. Copywriting could be viewed as the backbone of a solid advert, with the graphics, photographs and illustrations being merely a visual expression of the copy. A picture does speak a thousand words after all!

In the business environment, for better or worse, the written word is generally the foremost communication tool, and for this reason we will put as much thought and effort into the wording as we put into the graphic elements when creating anything.

Here is an example from The Apprentice Doctor's "Inside information" Campaign:

The Apprentice Doctor ™ Medical Kit and Educational CD-Rom is a fascinating way for children to learn how their bodies work and how to care for their own health!

A large variety of practical applications perfect for school projects! Material perfect for homeschoolers!
-    Hundreds of relevant pictures,diagrams and animations on the inner working of the human body

-    Packed with information on contemporary healthcare issues like HIV and AIDS, Diabetes, Obesity, Asthma, and Heart Murmurs!

Excellent learning tool in or out of the classroom!
-    Learn about the body’s structure and the working of the bodily systems!

-    Investigate the causes and effects of diseases!

-    Discover the meanings of medical terms and how to use a variety of medical instruments while having fun!

A novel, fun, hands-on approach to the fascinating world of medicine!

-    Listen and interpret heart sounds, breathing sounds and gastro-intestinal sounds!

-    Examine the nervous system. Learn how to elicit a number of neurological reflexes, and discover what they tell the medical professional!

-    Learn about the immune system and examine the body’s lymph glands!

-    Explore diagnostic techniques used by medical professionals, such as percussion and the examination of mucous membranes!

-    Correlate the position of the internal organs with external landmarks of the body

…and much, much more!

 If you would like to increase the effectiveness of you advertising material with powerful wording we can definitely help you!  Please e-mail Us and we'll give you a quote!