The Apprentice Corporation: Apprentice Doctor® "Inside Information" Campaign

Client: The Apprentice Corporation

Around the beginning of 2006 The Apprentice Doctor® Foundation Course was about 3 years old and was just beginning to make some headway in the American market. The product was primarily aimed at anybody interested in a career in the medical field, but a little market research had revealed an untapped potential market outside that sphere based on the fact that the numerous resources availiable on the interactive CD-Rom would be incredibly useful to anybody that was interested in physiology or studying biology. For various political, social and religious reasons there is a growing trend towards home-schooling in the USA and a course and kit like The Apprentice Doctor could do very well if it could gain some popularity in that crowd. A campaign was set up to highlight the other advantages of the product, and was built around the catchphrase "Get Inside Information on the Human Body!" it included a repeated full page advert in a popular magazine aimed at parents homeschooling their children and a stand at several significant homeschooling conferences in various cities around the United States.

See more:  Small and Medium Business Advertising, Brochures, Campaigns

If you would like something like this for your company, please let us know!